Kalas Funeral Home
Crossing three centuries and five generations, the Kalas Funeral Home and Crematory in Maryland continues its proud tradition of celebrating life's journey. Kalas believes each life deserves a celebration that shines a bright light on your loved one's life, telling their unique story, and helping place family and friends on a path toward peace and healing.
Their main goal online was clear: the website should embody the same characteristics of the brand and the people, and above all...celebrate life. We worked closely with the Kalas team to translate their brand into a consistent website experience that better reflected their values and services and wasn’t a burden on IT resources to update and maintain.
Performance
Under the hood, KalasFuneralHomes.com got a major technology upgrade. The result: faster page load times, better usability for older audiences, and a broader reach on search engines like Google.
Life Pages
Visitors of the Kalas website have lots of ways to offer their condolences to families. Whether they are writing a tribute, sharing photos and a personal story, buying flowers, or planting memorial trees, Kalas’ visitors stay on the Kalas website.
No more links to a different store. Visitors stay engaged in one consistent space, where quality can remain high.
Optimized for Mobile
For every four guests to the Kalas website, three visit using a smart phone – that means 75% of the time, our visitors are on the go. And it was important for Kalas to maintain the same high-touch brand experience on smaller screens.
We optimized the mobile site to meet people where they are...ensuring a consistent message whether they’re on a desktop computer, laptop, tablet, or smart phone.
Data Migration
One of the most complex challenges was migrating old data from past website vendors to the new site. Wrangling all this legacy data was tricky, but it was vitally important for Kalas to support past obituaries.
We cleaned and transferred over 8,000 cases going all the way back to 2006. Each and every case got an upgrade to our clean and modern layout. We removed spam messages, fixed broken links, removed bad data, and ensured past obituaries not only remain on the site for years to come...but look great, too.
On-going Support
Building and launching the new Kalas website was only the beginning. We carefully monitor the health and performance, and are constantly finding ways to make the site better.
Each month, we review website analytics, flowers sales, and tree donations, so we can make data-backed improvements. We also work closely with Kalas’ marketing team, integrating with their advertising campaigns and new content requests.